Strategic brand thinkers. 
Passionate brand builders.
    
    
  We know how brands grow.
A clear purpose, a powerful promise, and a distinctive identity; these are the things that make a brand grow.
Your brand creates a world for your customers. Your visual identity is how they see you; your brand story is how they understand you.
For three decades, we’ve nurtured brands with a unique combination of instinct and intelligence, artistry and strategic storytelling. Let us build you a brand destined to grow.
We know how brands grow.
A clear purpose, a powerful promise, and a distinctive identity; these are the things that make a brand grow.
Your brand creates a world for your customers. Your visual identity is how they see you; your brand story is how they understand you.
For three decades, we’ve nurtured brands with a unique combination of instinct and intelligence, artistry and strategic storytelling. Let us build you a brand destined to grow.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Brands built to last
    
        Brands built 
on strong
 foundations.
      
      A strong brand builds on a number of key strategic decisions. Your brand architecture supports your brand strategy, your brand strategy informs your brand narrative, and your distinctive brand assets. Add to this a robust yet flexible visual identity system and you can ensure that all your communications are fit for channel, fit for purpose, and on-brand.
Book a credentials presentation with our senior team and discover how Hive’s proven brand methodologies and strategic brand framework delivers a distinctive brand identity and a powerful brand promise.
      
      
      
      
    Your brand is more than just your logo. It’s how you feel, sound, and behave. A clear brand helps to define who you are, allowing you to build strong, meaningful connections and lasting relationships. At Hive, we guide your journey from brand strategy to a distinctive identity, ensuring your brand resonates and stands out.
Distinctiveness is key to brand success. Every exposure or interaction with your brand must connect, and having a distinctive brand that could only be you ties together each moment. Our expertise in brand architecture, positioning, and narrative ensures your brand is uniquely yours, reflecting your core values and vision. We develop your brand identity along with a comprehensive design toolkit, including brand marks, typography, color palettes, photography styles, graphic elements, and tone of voice. This ensures a cohesive and engaging visual system across all channels.
Your brand is a powerful relationship tool that connects you to your customer. By reflecting shared values and shared beliefs, your brand can help you authentically build connections. We go beyond visual refreshes to forge deeper community ties, enhancing visibility and promoting inclusivity, making your brand a vibrant and accessible part of your audience’s lives.
The flexibility of a well-crafted visual identity system can provide the freedom to ensure all communications and experiences are fit for channel, fit for purpose, and on-brand. Our holistic approach includes innovative design solutions and comprehensive brand guidelines, ensuring consistency and engagement across all platforms. We refine and test the brand system across various applications to ensure practicality and robustness, supporting a dynamic and cohesive brand presence.
Phoenix Australia
Phoenix Australia are internationally recognised for their expertise in trauma related mental health and wellbeing. We were appointed to evolve their brand strategy and craft a distinct brand identity to help them build a stronger, more meaningful presence.
Phoenix Australia
            Phoenix Australia are internationally recognised for their expertise in trauma related mental health and wellbeing. We were appointed to evolve their brand strategy and craft a distinct brand identity to help them build a stronger, more meaningful presence.
St Kilda Film Festival
A long running and well known film festival, the St Kilda Film Festival is a mainstay on the Australian film scene. But, like so many in the entertainment industry, they faced a new challenge post covid. The pandemic had changed the way the event worked and was enjoyed.
St Kilda Film Festival
            A long running and well known film festival, the St Kilda Film Festival is a mainstay on the Australian film scene. But, like so many in the entertainment industry, they faced a new challenge post covid. The pandemic had changed the way the event worked and was enjoyed.
Village Cinemas
Lights, camera, action! The refresh of the Village Cinemas brand brought to life a screenplay filled with energy and movement, and an ensemble cast of endorsed experience sub-brands that are now all working from the same script, while the distinctive brand assets of the parent brand have been given centre stage.
Village Cinemas
            Lights, camera, action! The refresh of the Village Cinemas brand brought to life a screenplay filled with energy and movement, and an ensemble cast of endorsed experience sub-brands that are now all working from the same script, while the distinctive brand assets of the parent brand have been given centre stage.
Sustainability Victoria
Sustainability Victoria aims to create a sustainable future for all Victorians. They're responsible for an array of sustainably focused programs and campaigns across Victoria. Our challenge was evolving their master brand and developing a new expanded Visual Identity Design system that connects all the great work they do. The refreshed brand structure and enhanced brand toolkit empowers Sustainability Victoria to continue to lead conversations and shape behaviours.
Sustainability Victoria
            Sustainability Victoria aims to create a sustainable future for all Victorians. They're responsible for an array of sustainably focused programs and campaigns across Victoria. Our challenge was evolving their master brand and developing a new expanded Visual Identity Design system that connects all the great work they do. The refreshed brand structure and enhanced brand toolkit empowers Sustainability Victoria to continue to lead conversations and shape behaviours.
University of Melbourne
Hive's task was to unify the university's branding to enhance consistency and strengthen recognition across all audiences. This included shifting to a master-brand strategy, refreshing the existing brand identity for digital and traditional platforms, eliminating conflicting sub-brands, and introducing a governance strategy to maintain brand integrity.
University of Melbourne
            Hive's task was to unify the university's branding to enhance consistency and strengthen recognition across all audiences. This included shifting to a master-brand strategy, refreshing the existing brand identity for digital and traditional platforms, eliminating conflicting sub-brands, and introducing a governance strategy to maintain brand integrity.
Gainsborough Hardware
Gainsborough is one of Australia’s largest, and most trusted door hardware manufacturers with the central brand promise to help you “Enter with style”. Gainsborough enlisted Hive to renew the brand from the ground up. From the brand architecture and product range strategy to the core distinctive assets and supporting visual design system.
Gainsborough Hardware
            Gainsborough is one of Australia’s largest, and most trusted door hardware manufacturers with the central brand promise to help you “Enter with style”. Gainsborough enlisted Hive to renew the brand from the ground up. From the brand architecture and product range strategy to the core distinctive assets and supporting visual design system.
Brand Expertise
    Brand Strategy
We provide strategic planning to define and achieve long-term brand objectives, aligning with your business goals and target audience needs.
Brand Architecture
We structure and organise your brand’s portfolio of products or services for clarity, effective relationships, maximised efficiencies, and value generation.
Brand Positioning
We strategically position your brand in the market to differentiate it from competitors, resonate with your target audience, and fulfil their needs uniquely.
Brand Narrative
We create compelling brand stories that connect emotionally with your audience, defining your brand’s unique voice and message.
Visual Identity Systems
We develop cohesive visual identity systems that ensure consistent and effective brand communication across all channels.
Assets and Guidelines
We provide comprehensive brand assets and guidelines to maintain brand integrity and ensure consistent application across all touch points.
What do our clients think?
We’re proud to have partnered with great brands, big and small, from global enterprises to startups and everything in between.
No two brand projects are the same, but we’ve always strived to build long-lasting relationships.
"Hive refreshed a beloved brand top to bottom.
From brand architecture and strategy to the development of core distinctive assets and a visual identity system that connects with our guests."
Chief Commercial Officer - Content, Sales & Marketing Village Entertainment
            “It’s so great to see the University now embracing the need for consistency and coherency of its brand.
Much of this success comes down to all the hard work we originally put in together with Hive to develop our master brand architecture."
Associate Director, Communications and Marketing The University of Melbourne
            “Opening our fund to all Australians was a huge undertaking.
Hive was instrumental in helping us build an emotive idea into the heart of our brand, so all Australian’s can 'Look Forward and Think Great'.”
Manager, Creative UniSuper
            “The new brand developed by Hive has helped bring us together as an organisation.
We now have a brand identity that truly reflects the importance of our mission, the integrity of our organisation and the lives we seek to renew."
Head of Strategy & Operations Phoenix Australia
            “Our new branding developed by Hive has really resonated with our customers and with our B2B partners.
We now have a brand that truly reflects our brand promise and a brand toolkit that empowers our marketing efforts.”
Marketing Director Allegion Australia & New Zealand
            “The brand work done by Hive was respectful of our heritage while reflecting the unique characteristics that drive us forward as an organisation.
Our refreshed brand brings us into today and sets us up for tomorrow.”
Chief Operating Officer/Director RMBL
            
        Book an Introduction
    
    
    Meet with one of our senior team and see if Hive is a good fit for you. We’re happy to start with an informal introduction or to prepare a suitable credentials presentation including case studies.