--- title: Hive Creative Agency Melbourne description: Hive Creative is a Melbourne based creative agency that builds campaigns that get results using ideas that stick. image: https://hello.hive.com.au/hubfs/Hive-com-au-2.gif --- ![](https://hello.hive.com.au/hubfs/bg-body-image-large.png) ## Enhance creative performance with ideas that stick. We know the impact creative can have on campaign performance. Recently, independent testing for a major Australian brand in the utilities and energy sector directly enhanced performance by 3X solely based on clear and clever creativity. Our creative process is engineered to produce ideas that stick, promises that stay in your customers’ minds, and distinctive assets that build connections. What could the right idea do for your next campaign? [ Let's Chat ](https://hello.hive.com.au/creative-agency#contact-form) ## Enhance creative performance with ideas that stick. ![mockup-MDHS-for-landing](https://hello.hive.com.au/hs-fs/hubfs/mockup-MDHS-for-landing.png?width=1920&height=1080&name=mockup-MDHS-for-landing.png) We know the impact creative can have on campaign performance. Recently, independent testing for a major Australian brand in the utilities and energy sector directly enhanced performance by 3X solely based on clear and clever creativity. Our creative process is engineered to produce ideas that stick, promises that stay in your customers’ minds, and distinctive assets that build connections. What could the right idea do for your next campaign? [ Let's Chat ](https://hello.hive.com.au/creative-agency#contact-form) ![bg-topa-arrow-pattern](https://hello.hive.com.au/hs-fs/hubfs/bg-topa-arrow-pattern.png?width=3500&height=262&name=bg-topa-arrow-pattern.png) Our Work ## Solar Victoria Hive was engaged to create a campaign to promote the transition to solar energy in Victorian homes, and bring clarity to the confusion surrounding energy efficient rebates and offers. We created a campaign that very simply invites Victorians to ‘Put the Sun to Work’ in their homes. Our Work ## Solar Victoria ![02-Hive-SolarVic-Hero-Vacuum-SOCIAL](https://hello.hive.com.au/hs-fs/hubfs/02-Hive-SolarVic-Hero-Vacuum-SOCIAL.jpg?width=1200&height=700&name=02-Hive-SolarVic-Hero-Vacuum-SOCIAL.jpg) Hive was engaged to create a campaign to promote the transition to solar energy in Victorian homes, and bring clarity to the confusion surrounding energy efficient rebates and offers. We created a campaign that very simply invites Victorians to ‘Put the Sun to Work’ in their homes. Our Work ## UniSuper Transitioning from a closed fund to the public superannuation market is no small task. We developed a creative platform and conceptualised, directed and produced a campaign that embraced the brand’s narrative.  [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## UniSuper ![UNSP_BBOARD1_LRG](https://hello.hive.com.au/hs-fs/hubfs/UNSP_BBOARD1_LRG.jpg?width=1107&height=634&name=UNSP_BBOARD1_LRG.jpg) Transitioning from a closed fund to the public superannuation market is no small task. We developed a creative platform and conceptualised, directed and produced a campaign that embraced the brand’s narrative.  [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## University of Melbourne The goal was to show future students that the dream of studying health subjects at Australia’s best university was as achievable for them. The idea was turning their “insides out” with body paint. While they were being transformed, we let them tell their personal stories about moving to Melbourne to study and what they learned along the way. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## University of Melbourne ![mockup-MDHS-for-landing](https://hello.hive.com.au/hs-fs/hubfs/mockup-MDHS-for-landing.jpg?width=1920&height=1080&name=mockup-MDHS-for-landing.jpg) The goal was to show future students that the dream of studying health subjects at Australia’s best university was as achievable for them. The idea was turning their “insides out” with body paint. While they were being transformed, we let them tell their personal stories about moving to Melbourne to study and what they learned along the way. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Village Cinemas We developed a creative strategy and campaign that would build awareness of Village Cinemas movie gifts as the perfect solution for birthdays, holidays and really anytime of the year. Our strategy reframed the idea of a gift card, something that can be seen as a thoughtless, as a gift that's more thoughtful than you thought. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Village Cinemas ![223967-HIVE-Village-Gifting-Case-Study_WEB_HEADER_MED_1107x634_V12](https://hello.hive.com.au/hs-fs/hubfs/223967-HIVE-Village-Gifting-Case-Study_WEB_HEADER_MED_1107x634_V12.jpg?width=1107&height=634&name=223967-HIVE-Village-Gifting-Case-Study_WEB_HEADER_MED_1107x634_V12.jpg) We developed a creative strategy and campaign that would build awareness of Village Cinemas movie gifts as the perfect solution for birthdays, holidays and really anytime of the year. Our strategy reframed the idea of a gift card, something that can be seen as a thoughtless, as a gift that's more thoughtful than you thought. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Barwon Water Water is such a huge part of everyday life. We use it to hydrate our bodies, cook our food, and to clean all sorts of things.  We've asked our friend 'Drop' to drop some knowledge about water matters. From where our water comes from, to why it's so important, and how we can all help. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Barwon Water ![water-matters-cushion-02](https://hello.hive.com.au/hs-fs/hubfs/water-matters-cushion-02.jpg?width=1180&height=663&name=water-matters-cushion-02.jpg) Water is such a huge part of everyday life. We use it to hydrate our bodies, cook our food, and to clean all sorts of things.  We've asked our friend 'Drop' to drop some knowledge about water matters. From where our water comes from, to why it's so important, and how we can all help. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Sustainability Victoria Sustainability Victoria's Community Action campaign told stories that demonstrated the importance of local action and how, with Sustainability Victoria's grants, capability building and investment facilitation, people can take the power into their own hands. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Our Work ## Sustainability Victoria ![224073_HIVE_Sustainability-Victoria-Case-Study_WEB_Images-with-Graphics_v1](https://hello.hive.com.au/hs-fs/hubfs/224073_HIVE_Sustainability-Victoria-Case-Study_WEB_Images-with-Graphics_v1.jpg?width=1920&height=1080&name=224073_HIVE_Sustainability-Victoria-Case-Study_WEB_Images-with-Graphics_v1.jpg) Sustainability Victoria's Community Action campaign told stories that demonstrated the importance of local action and how, with Sustainability Victoria's grants, capability building and investment facilitation, people can take the power into their own hands. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) ![bg-bottom-arrow-pattern](https://hello.hive.com.au/hs-fs/hubfs/bg-bottom-arrow-pattern.png?width=3500&height=321&name=bg-bottom-arrow-pattern.png) ![hive-logo](https://hello.hive.com.au/hubfs/hive-logo.svg) ## Creative Expertise ![Background-Gradients_V1 2](https://hello.hive.com.au/hs-fs/hubfs/Background-Gradients_V1%202.png?width=568&height=538&name=Background-Gradients_V1%202.png) ![Meaningful Insights](https://hello.hive.com.au/hubfs/Brand%20Strategy.svg) ### Meaningful Insights Insights come from everywhere; we learn from your data and conduct our own research and work to identify the insights that are most meaningful. ![Well Defined Audiences](https://hello.hive.com.au/hubfs/Brand%20Architecture.svg) ### Well Defined Audiences We work hard to understand who you’re communicating with, what they think and feel, how you'll reach them and what you want them to do. ![Brand Narrative](https://hello.hive.com.au/hubfs/Brand%20Narrative.svg) ### Strategic Storytelling Our approach brings together audience insights, organisations goals and communication objectives to guide campaign strategy and proposition. ![Insightful Ideation](https://hello.hive.com.au/hubfs/Brand%20Positioning.svg) ### Insightful Ideation We don’t rely on bolts of lightning; we have a proven process for idea generation. We explore the familiar and the unexpected, the rational and the emotive. ![Crafted Creative](https://hello.hive.com.au/hubfs/Assets%20and%20Guidelines.svg) ### Crafted Creative With a strong design heritage and technical capabilities, we craft beautiful creative outcomes. We partner with leading directors and producers to ensure world class outcomes. ![Distinctive Assets](https://hello.hive.com.au/hubfs/Visual%20Identity%20Systems.svg) ### Distinctive Assets Our highly skilled in-house team deliver omni-channel campaign assets with speed and efficiency. We work with your media agency to fulfil TV, BVOD, OOH, digital, print, and social campaigns. [ Book an Informal Introduction ](https://hello.hive.com.au/creative-agency#contact-form) Testimonials ## What do our clients think? We’re proud to have partnered with great brands, big and small, from global enterprises to startups and everything in between. While no two solutions are every the same, we alway use our ideas to meet your objectives. [ Book an Introduction ](https://hello.hive.com.au/creative-agency#contact-form) “Opening our fund to all Australians was a huge undertaking. Hive was instrumental in helping us build an emotive idea into the heart of our brand, so all Australian’s can 'Look Forward and Think Great'.” Dave Buttigieg Manager, Creative UniSuper ![UNISUPER](https://hello.hive.com.au/hs-fs/hubfs/DAVID%20BUTTIGIEG%20%20UNISUPER.png?width=398&height=118&name=DAVID%20BUTTIGIEG%20%20UNISUPER.png) “From campaign creative to redesigning the candy bar, Hive helps  Village Entertainment connect with customers more creatively. They’re a brand agency, design studio, and creative agency all in one.” Nic Robin Chief Commercial Officer - Content, Sales & Marketing Village Entertainment ![VILLAGE CINEMAS](https://hello.hive.com.au/hs-fs/hubfs/NIC%20ROBIN%20VILLAGE%20CINEMAS.png?width=397&height=118&name=NIC%20ROBIN%20VILLAGE%20CINEMAS.png) "The booklets developed by Hive are just beautiful. They’re the perfect introduction to our story and have met the brief in engaging the diversity of stakeholders we are trying to reach.” Caroline Strong Associate Director, Communications and Marketing The University of Melbourne ![University of Melbourne Brand](https://hello.hive.com.au/hs-fs/hubfs/UoM_logo_panel-centred%201.jpg?width=398&height=118&name=UoM_logo_panel-centred%201.jpg) “The new brand developed by Hive has helped bring us together as an organisation. We now have a brand identity that truly reflects the importance of our mission, the integrity of our organisation and the lives we seek to renew." Paul Dolan Head of Strategy & Operations Phoenix Australia ![Phoenix Australia Brand](https://hello.hive.com.au/hs-fs/hubfs/Phoenix_Aus_logo_panel%202.jpg?width=397&height=118&name=Phoenix_Aus_logo_panel%202.jpg) “Our new branding developed by Hive has really resonated with our customers and with our B2B partners. We now have a brand that truly reflects our brand promise and a brand toolkit that empowers our marketing efforts.” Craig Patterson Marketing Director Allegion Australia & New Zealand ![Screenshot 2024-05-20 at 5.26 2](https://hello.hive.com.au/hs-fs/hubfs/Screenshot%202024-05-20%20at%205.26%202.jpg?width=396&height=117&name=Screenshot%202024-05-20%20at%205.26%202.jpg) ![hive-logo](https://hello.hive.com.au/hubfs/hive-logo.svg) ##   Book an Introduction Meet with one of our senior team and see if Hive is a good fit for you. We’re happy to start with an informal introduction or to prepare a suitable credentials presentation including case studies. ![hive-logo](https://hello.hive.com.au/hubfs/hive-logo.svg) ## Ideas that stick ![radient-mobile-pattern](https://hello.hive.com.au/hs-fs/hubfs/bg-body-image-large.png?width=288&height=340&name=bg-body-image-large.png) ## Sound strategy wrapped in great ideas. Whether your goal is to build awareness, change behaviour, or generate sales your campaign creative needs to meet your audience where they live. Is your audience primed and ready to act, or do you need to build new beliefs or nurture new behaviours? At Hive, we draw on behavioural science and the COM-B principles of behaviour change. We also know the power of distinctive assets, and use proven brand strategies and promotional tactics to ensure results. Below, we explore the five layers of the Hive Proposition Pyramid: building on beliefs, providing evidence, framing decisions, and ultimately triggering action. ![mockup-MDHS-for-landing-1](https://hello.hive.com.au/hs-fs/hubfs/mockup-MDHS-for-landing-1.jpg?width=1920&height=1080&name=mockup-MDHS-for-landing-1.jpg) Changing belief systems with education Sometimes, changing deep-seated beliefs requires a longer journey through a thoughtful, educational approach. An education strategy focuses on providing informative content that builds trust and gradually shifts perceptions by scaffolding learning and shaping not only individual beliefs but the belief systems that underpin them. Framing new evidence to be more familiar Introducing new concepts can be challenging. A framing strategy uses familiar contexts to present new evidence. By framing new ideas in ways that are logically and emotionally accessible, you make it simpler for your audience to both understand and to accept something new. Leveraging existing values and beliefs Leveraging what your audience already believes or values is an effective strategy to guide them toward the decision to act. By aligning your proposition with their pre-existing beliefs, you create a seamless transition that feels natural and rewarding. Building confidence with the right alignment When your audience has already made a decision, an alignment strategy helps reinforce that choice. When you use authoritative sources and accepted evidence to back up their decision, you can help them to feel confident and validated in their actions. Triggering the impulse to act An impulse strategy focuses on triggering immediate response by highlighting the opportunity, the ease or the reward. By crafting messages that emphasise quick benefits and minimal effort, you make it easier for your audience to act right away. [ Book a Credentials Presentation ](https://hello.hive.com.au/creative-agency#contact-form) ![AGL](https://hello.hive.com.au/hs-fs/hubfs/AGL.png?width=312&height=450&name=AGL.png) ![Allegion](https://hello.hive.com.au/hs-fs/hubfs/Allegion.png?width=366&height=450&name=Allegion.png) ![Barwon Water](https://hello.hive.com.au/hs-fs/hubfs/Barwon%20Water.png?width=576&height=450&name=Barwon%20Water.png) ![City of Melbourne](https://hello.hive.com.au/hs-fs/hubfs/City%20of%20Melbourne.png?width=239&height=450&name=City%20of%20Melbourne.png) ![Ecovantage](https://hello.hive.com.au/hs-fs/hubfs/Ecovantage.png?width=600&height=450&name=Ecovantage.png) ![City of Port Phillip](https://hello.hive.com.au/hs-fs/hubfs/City%20of%20Port%20Phillip.png?width=259&height=450&name=City%20of%20Port%20Phillip.png) ![Gainsborough](https://hello.hive.com.au/hs-fs/hubfs/Gainsborough.png?width=531&height=450&name=Gainsborough.png) ![Get Active Victoria](https://hello.hive.com.au/hs-fs/hubfs/Get%20Active%20Victoria.png?width=456&height=450&name=Get%20Active%20Victoria.png) ![HB Fuller](https://hello.hive.com.au/hs-fs/hubfs/HB%20Fuller.png?width=539&height=450&name=HB%20Fuller.png) ![Henley](https://hello.hive.com.au/hs-fs/hubfs/Henley.png?width=470&height=450&name=Henley.png) ![Leica Biosystems](https://hello.hive.com.au/hs-fs/hubfs/Leica%20Biosystems.png?width=397&height=450&name=Leica%20Biosystems.png) ![Sustainability Victoria](https://hello.hive.com.au/hs-fs/hubfs/Sustainability%20Victoria.png?width=511&height=450&name=Sustainability%20Victoria.png) ![Technika](https://hello.hive.com.au/hs-fs/hubfs/Technika.png?width=533&height=450&name=Technika.png) ![Telstra](https://hello.hive.com.au/hs-fs/hubfs/Telstra.png?width=191&height=450&name=Telstra.png) ![TelstraSuper](https://hello.hive.com.au/hs-fs/hubfs/TelstraSuper.png?width=509&height=450&name=TelstraSuper.png) ![Tennis Australia](https://hello.hive.com.au/hs-fs/hubfs/Tennis%20Australia.png?width=340&height=450&name=Tennis%20Australia.png) ![The University of Melbourne](https://hello.hive.com.au/hs-fs/hubfs/The%20University%20of%20Melbourne.png?width=543&height=450&name=The%20University%20of%20Melbourne.png) ![TLC Healthcare](https://hello.hive.com.au/hs-fs/hubfs/TLC%20Healthcare.png?width=578&height=450&name=TLC%20Healthcare.png) ![AO](https://hello.hive.com.au/hs-fs/hubfs/AO.png?width=291&height=450&name=AO.png) ![UniSuper](https://hello.hive.com.au/hs-fs/hubfs/UniSuper.png?width=576&height=450&name=UniSuper.png) ![Victoria State Government](https://hello.hive.com.au/hs-fs/hubfs/Victoria%20State%20Government.png?width=340&height=450&name=Victoria%20State%20Government.png) ![Village Cinemas](https://hello.hive.com.au/hs-fs/hubfs/Village%20Cinemas.png?width=464&height=450&name=Village%20Cinemas.png) ![Yarra Valley Water](https://hello.hive.com.au/hs-fs/hubfs/Yarra%20Valley%20Water.png?width=382&height=450&name=Yarra%20Valley%20Water.png)