Enhance creative performance with ideas that stick.
We know the impact creative can have on campaign performance. Recently, independent testing for a major Australian brand in the utilities and energy sector directly enhanced performance by 3X solely based on clear and clever creativity.
Our creative process is engineered to produce ideas that stick, promises that stay in your customers’ minds, and distinctive assets that build connections.
What could the right idea do for your next campaign?
Enhance creative performance with ideas that stick.
We know the impact creative can have on campaign performance. Recently, independent testing for a major Australian brand in the utilities and energy sector directly enhanced performance by 3X solely based on clear and clever creativity.
Our creative process is engineered to produce ideas that stick, promises that stay in your customers’ minds, and distinctive assets that build connections.
What could the right idea do for your next campaign?
Ideas that stick
Sound strategy wrapped in great ideas.
Whether your goal is to build awareness, change behaviour, or generate sales your campaign creative needs to meet your audience where they live. Is your audience primed and ready to act, or do you need to build new beliefs or nurture new behaviours?
At Hive, we draw on behavioural science and the COM-B principles of behaviour change. We also know the power of distinctive assets, and use proven brand strategies and promotional tactics to ensure results. Below, we explore the five layers of the Hive Proposition Pyramid: building on beliefs, providing evidence, framing decisions, and ultimately triggering action.
UniSuper
Transitioning from a closed fund to the public superannuation market is no small task. We developed a creative platform and conceptualised, directed and produced a campaign that embraced the brand’s narrative.
UniSuper
Transitioning from a closed fund to the public superannuation market is no small task. We developed a creative platform and conceptualised, directed and produced a campaign that embraced the brand’s narrative.
Solar Victoria
Hive was engaged to create a campaign to promote the transition to solar energy in Victorian homes, and bring clarity to the confusion surrounding energy efficient rebates and offers.We created a campaign that very simply invites Victorians to ‘Put the Sun to Work’ in their homes.
Solar Victoria
Hive was engaged to create a campaign to promote the transition to solar energy in Victorian homes, and bring clarity to the confusion surrounding energy efficient rebates and offers.We created a campaign that very simply invites Victorians to ‘Put the Sun to Work’ in their homes.
University of Melbourne
The goal was to show future students that the dream of studying health subjects at Australia’s best university was as achievable for them.
The idea was turning their “insides out” with body paint. While they were being transformed, we let them tell their personal stories about moving to Melbourne to study and what they learned along the way.
University of Melbourne
The goal was to show future students that the dream of studying health subjects at Australia’s best university was as achievable for them.
The idea was turning their “insides out” with body paint. While they were being transformed, we let them tell their personal stories about moving to Melbourne to study and what they learned along the way.
Village Cinemas
We developed a creative strategy and campaign that would build awareness of Village Cinemas movie gifts as the perfect solution for birthdays, holidays and really anytime of the year.
Our strategy reframed the idea of a gift card, something that can be seen as a thoughtless, as a gift that's more thoughtful than you thought.
Village Cinemas
We developed a creative strategy and campaign that would build awareness of Village Cinemas movie gifts as the perfect solution for birthdays, holidays and really anytime of the year.
Our strategy reframed the idea of a gift card, something that can be seen as a thoughtless, as a gift that's more thoughtful than you thought.
Barwon Water
Water is such a huge part of everyday life. We use it to hydrate our bodies, cook our food, and to clean all sorts of things.
We've asked our friend 'Drop' to drop some knowledge about water matters. From where our water comes from, to why it's so important, and how we can all help.
Barwon Water
Water is such a huge part of everyday life. We use it to hydrate our bodies, cook our food, and to clean all sorts of things.
We've asked our friend 'Drop' to drop some knowledge about water matters. From where our water comes from, to why it's so important, and how we can all help.
Creative Expertise
Meaningful
Insights
Insights come from everywhere; we learn from your data and conduct our own research and work to identify the insights that are most meaningful.
Well Defined
Audiences
We work hard to understand who you’re communicating with, what they think and feel, how you'll reach them and what you want them to do.
Strategic
Storytelling
Our approach brings together audience insights, organisations goals and communication objectives to guide campaign strategy and proposition.
Insightful
Ideation
We don’t rely on bolts of lightning; we have a proven process for idea generation. We explore the familiar and the unexpected, the rational and the emotive.
Crafted
Creative
With a strong design heritage and technical capabilities, we craft beautiful creative outcomes. We partner with leading directors and producers to ensure world class outcomes.
Distinctive
Assets
Our highly skilled in-house team deliver omni-channel campaign assets with speed and efficiency. We work with your media agency to fulfil TV, BVOD, OOH, digital, print, and social campaigns.
What do our clients think?
We’re proud to have partnered with great brands, big and small, from global enterprises to startups and everything in between.
While no two solutions are every the same, we alway use our ideas to meet your objectives.
Book an Introduction
Meet with one of our senior team and see if Hive is a good fit for you. We’re happy to start with an informal introduction or to prepare a suitable credentials presentation including case studies.